About BrightEleven
Honest 11+ practice, built with the same care you'd want for your own family.
Who's behind it
BrightEleven is built and run by TechRock Ltd, a small London company (company no. 15719754), founded by Jimish Shah.
It started as a parent's tool. The 11+ is stressful enough without practice that turns into a competition or a nightly argument, so this is built for calm, repeatable practice and for a dashboard that tells you plainly whether it is working. We are not teachers and we do not claim to be - what we can offer is careful question-checking, no dark patterns, and a child's data that stays inside your family.
How a question goes live
Questions come from BrightEleven's own rule-based generators and from authors working to a written brief, and some drafts are AI-assisted. A new question can only be published by a step that refuses to run unless a verifier has independently re-derived that batch's answers and filed a report - the check does not trust the author or the generator, and the record is written against the rows as they go live. Across the bank, automated verifier rules and bias audits run in our build pipeline, and any question a family reports is checked against its source and corrected or removed. We do not claim that a person has individually reviewed each of the questions already live.
Three things that paragraph does not spell out. A question waits as a draft while it is being checked, and a draft is invisible to every child - nothing reaches practice until the checking step has passed. The check is deliberately blind: the answer key is hidden, the options are shuffled again, and the reviewer's answer is compared with ours as text rather than as a letter. And since 23 September 2026 the same rule covers a question published one at a time from our own admin tools - it is refused unless whoever publishes it records, in writing and against that row, that they re-derived the answer themselves.
The longer version - the audits that run on their own, what happens when you report a question, and what we will not claim - is on how we check questions.
The short version of every promise on this page is on our trust page, and exactly what we collect about a child is listed in the child privacy notice.